Privacy Policy

Last updated: March 1, 2025

This Privacy Policy explains how Mizu Lab, LLC (referred to as the "Site," "we," "us," or "our") collects, uses, and shares your personal information when you visit, use our services, or make a purchase from www.mizulabdrinks.com (the "Site"), or otherwise engage with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as outlined in this Privacy Policy. If you disagree with any part of this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date. If required by law, we will notify you of any significant changes via email or a prominent notice on our homepage.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. "Personal information" refers to any information that identifies, relates to, or can be associated with you.

Information We Collect Directly from You

We collect personal information that you provide to us directly through the Services, including:

Basic contact details including your name, address, phone number, or email.
Order information including your name, billing address, shipping address, payment confirmation, email address, or phone number.
Account information including your username, password, or security questions.
Shopping information including the items you view, add to your cart, or add to your wishlist.
Customer support information including messages and inquiries sent via the Services.

Certain features of the Services may require you to provide specific information about yourself. While you may choose not to provide this information, doing so may prevent you from using certain features.

Information We Collect through Cookies and Tracking Technologies

We automatically collect certain information about your interactions with the Services, which is referred to as "Usage Data." This includes:

Device information, browser information, and network connection details.
IP address and general geographic location.
Interaction data, such as pages visited, links clicked, and time spent on our Site.

We use third-party analytics and tracking services, such as Google Analytics, Microsoft Clarity, and Facebook Pixel, to analyze user interactions, improve Site performance, and deliver targeted advertising. We also use Shopify's marketing tools, including Shopify Email, Shopify Audiences, Shopify Marketing Automations, and Shopify Flow. These services collect and process data according to their respective privacy policies. You can learn more about their practices and opt-out options on their websites.

Information We Obtain from Third Parties

We may obtain personal information about you from third-party vendors and service providers, including:

Service Providers: Companies that support our Site and Services, such as Shopify.
Payment Processors: Payment processors that collect payment information (e.g., bank account, credit/debit card details) to process payments, fulfill orders, and provide requested products/services.
Third-Party Analytics and Marketing Partners: When you visit our Site, interact with our emails or advertisements, or engage with our Services, we or our partners may collect information via tracking technologies such as cookies, web beacons, or pixels.

Any information we obtain from third parties is handled in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided by third parties or their privacy practices.

How We Collect and Use Your Personal Information

We collect and use your personal information to provide and improve the Services. The legal grounds for processing your personal data include:

Performance of a Contract – To fulfill purchases, process payments, and provide the Services.
Legitimate Business Interests – To improve Services, detect fraud, and ensure user protection.
Legal Compliance – To meet regulatory requirements, enforce agreements, and respond to law enforcement requests.
Consent – When required, such as for marketing communications.

In addition to these specific uses, we may use your personal information to:

Provide Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. You may opt out of marketing communications at any time by following the unsubscribe instructions in our emails.
Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communication: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Incentives and Promotions

We may offer discounts, rewards, or promotions in exchange for personal data, such as signing up for marketing emails or loyalty programs. Participation is voluntary, and you may withdraw at any time. If you choose to participate in these offers, we may collect your personal information, including email address, phone number, and other details necessary for the promotion.

By providing your information, you agree to receive marketing communications from us, and you can opt-out of these communications at any time.

How We Disclose Personal Information

We may disclose your personal information to third parties in certain circumstances, including:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners, including Shopify, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction, such as a merger, bankruptcy, or business sale.
In legal compliance to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Sensitive Personal Information

We do not use or disclose Sensitive Personal Information (e.g., health data, social security numbers, financial account numbers) beyond what is necessary to provide our services, process payments, prevent fraud, or comply with legal obligations. Any Sensitive Personal Information we collect will be processed with enhanced security measures.

We do not use or disclose sensitive personal information to infer characteristics about you.

Additionally, we may 'share' (as defined under applicable law) personal information for the purpose of engaging in advertising and marketing activities.

Cookies and Tracking Technologies

Like many websites, we use cookies on our Site. For specific information about the cookies we use related to powering our store with Shopify, please see https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services, including remembering your actions and preferences, running analytics, and gaining a better understanding of user interactions with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and across other websites.

Our use of cookies includes tracking technologies, such as pixels and analytics tools, to help us analyze user interactions, provide personalized content, and show you relevant advertisements. These technologies are used to improve the functionality of our Site and to optimize our advertising.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

If you wish to opt out of the collection and sharing of your personal information for advertising or tracking purposes, you can do so by visiting our Do Not Sell My Personal Information page.

By continuing to use the Site, you consent to the use of these cookies. You can learn more about how Shopify uses cookies by visiting: https://www.shopify.com/legal/cookies

If you visit our Site with Global Privacy Control (GPC) enabled, we will automatically process it as a request to opt-out of the sale or sharing of your personal information for that device and browser. You may need to enable GPC separately on different browsers or devices for it to be applied across sessions.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy practices of those third-party websites, and we encourage you to read their privacy policies carefully before providing any personal information.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request access to, or deletion of, that information.

In the event that we inadvertently collect personal information from a child under the age of 13, we will take immediate steps to delete such information and ensure compliance with the Children’s Online Privacy Protection Act (COPPA). As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us. In the event of a data breach, we will take steps to notify affected users as required by law, in accordance with applicable U.S. data protection regulations.

We retain personal data only as long as necessary to provide the Services, fulfill contractual obligations, comply with legal requirements, and enforce our policies. If you request deletion, we will remove your data unless required by law to retain it.

To protect your personal data, we implement reasonable security measures, including:

Encryption: We use encryption protocols to secure sensitive information, including payment data, during transmission.
Access Controls: We restrict access to your personal information to authorized personnel only who require access to perform specific tasks.
Regular Audits: We conduct regular audits and security assessments to ensure the protection of your information.

Your Rights and Choices

Depending on your state of residence (such as California, Virginia, Colorado, and Connecticut), you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

You may exercise any of these rights through the "Do Not Sell My Personal Information" link on our Site or by contacting us using the contact details provided below. In addition, your browser may give you the ability to control cookies or other tracking technologies, or to reject browser cookies.

We will not discriminate against you for exercising these rights. However, we may need to verify your identity (e.g., requesting an email address or account information) before processing your request. If permitted under applicable laws, you may authorize an agent to make a request on your behalf. We will require proof of authorization and may request direct identity verification from you.

Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete: You may have a right to request that we delete personal information we maintain about you.
Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
Right to Limit and/or Opt Out of Use and Disclosure of Sensitive Personal Information: You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Right to Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences: We may send you promotional emails, and you have the option to opt out of receiving them at any time by using the unsubscribe option provided in our emails. Even if you opt out of promotional emails, we may still send you non-promotional emails, such as those related to your account or any orders you have placed.

Advertising Preferences: We may use Shopify's ad services, such as Shopify Audiences, to help personalize the advertising you see on third-party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@mizulabdrinks.com, or contact us at Mizu Lab, LLC, 5630 Venice Blvd. #1180, Los Angeles, CA 90019, United States.